Gen Z 2024

Mind the Gap

How Gen Z is disrupting the workplace in 2024

How to make work, work in 2024

Is this it? Will 2024 be the year we finally get our groove back with work? In some cases, the return-to-office memos have been sent while in others, hybrid has been cemented as the future way of working. Regardless, everyone is hoping we might all settle into a work year that holds a little less turbulence for organizations and employees everywhere.


However, we’re at another tipping point. For the first time ever, Gen Z is set to surpass boomers in the workforce. And it hasn’t been happening so quietly. Headlines have ranged from celebrities to psychologists or CEOs talking about a disengaged generation, coining terms like “quiet quitting” and “lazy girl jobs” that reflect a lack of connection and perceived effort. At the same time, the youngest generation (and fastest-growing workforce segment) are stuck with massive student loans, have had to launch careers from home, faced several “once in a lifetime” phenomena, and are making sense of a world in amongst conflict, inflation, and an economic rollercoaster.


In this piece of research, we wanted to better understand engagement, belonging, career drive and productivity across the entire workforce, and specifically Gen Z. Having surveyed 14 countries around the world, the results shed new light on the root causes of disengagement at work, why flexibility is the newest generation’s number one priority and how connection in the virtual and physical environments could go a lot further than you might think to keep everyone in the workforce productive.

Highlights in the report:

1

79% say they currently work in a job where they have total autonomy to choose their work location

2

Quality of internet connection, audio and video are the top 3 productivity pain points in online meetings

3

29% of Gen Z say they feel connected to their peers and managers through chat messages – rating it higher than casual catch ups in person or on video

4

Gen Z reports being as satisfied in their jobs as older generations, but 52% feel stressed and 48% expect to change jobs within the next year

5

To Gen Z employees, honesty and integrity in a manager is 5 times more important than their expertise in a given field

Key Findings

Connecting the Gap going forward


The oldest segment of Gen Z has only just stepped into the workforce, so we are still yet to see the full effects of this generation as our expectations around work evolve. But their entry marks a paradigm shift for organizations and managers. Where employees used to settle with the boundaries and hierarchies of the workplace, hybrid work and Gen Z have accelerated a shift in our understanding of what work and the workplace is. Today’s world is a creator economy, and if organizations can’t create a place that is desirable to work at, Gen Z will simply pursue alternative avenues.


There’s never been such generational differences before when it comes to what work is and what it means to us. And in order to retain employees in the future, leaders need to step up to understand the shift in mindsets, attitudes and behaviors in order to equip their workplaces in the best possible way for this future workforce.

Methodology:


This survey was conducted online in the United States, United Kingdom, France, Germany, Poland, Belgium, the Netherlands, Spain, Italy, Australia, Japan, Hong Kong, India, and China. The survey was conducted by Toluna on behalf of Jabra from November 15 – November 25 among 4,473 knowledge workers. This online sample is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. The survey includes respondents from the following generations: Gen Z (ages 18-26), Millennials (27-42), Gen X (43-58) and Baby Boomers (59-77).

How can we make hybrid meetings better?

For years now, hybrid work has increasingly become the new normal for millions of knowledge workers around the world.


Of course, this work revolution has also brought with it new challenges. While employees embrace the well-being benefits of flexible work, many leaders and managers have struggled to lead distributed teams.


Similarly, with challenging macro-economic circumstances characterized by fears of a decline in employee productivity, many leaders have mandated a return to the office, oftentimes despite the wishes of their employees.


But perhaps more than anything, the way we collaborate with one another has been challenged through an increase in online and hybrid meetings. In our latest Hybrid Ways of Working research, we’ve surveyed employees in six key markets around the world to focus on the state of meetings and uncover the largest barriers and opportunities for employees and organizations.

Download the full report

How Gen Z is disrupting the workplace in 2024